Accelerate the development of functional agriculture, Zhongzhi Group and Life Times have reached a consensus on cooperation

On November 7th, Wu Tianhong, General Manager of Global Times and President of Life Times, and Zhang Jiarun, Vice President of Life Times, visited Anhui Zhongzhi Soil Research Institute Group and reached a consensus on cooperation and development. Mao Guangxiang, Senior Counselor of Anhui Provincial Government, Honorary Chairman of the Selenium Enriched Food Innovation and Development Working Committee of China Food News, Former Standing Committee Member and Deputy Secretary General of Anhui Provincial Political Consultative Conference, and Zhang Li, Executive Chairman of the Selenium Enriched Food Innovation and Development Working Committee of China Food News and Chairman of the Anhui Zhongzhi Soil Research Institute Group, attended the symposium.

Chairman Zhang Li welcomed and thanked President Wu Tianhong and his delegation, and provided a detailed introduction to the development status of the group in the entire functional agriculture industry chain, with a focus on the group's industrial layout, development platform, and internationalization process. Especially through technological innovation and upgrading, we have developed and produced a series of innovative technological products for functional agriculture, striving to meet people's health needs and aspirations for a better life, as well as the practical situation in developing selenium rich functional agriculture to support rural revitalization and the construction of a healthy China.

President Wu Tianhong expressed appreciation for Zhongzhi Group's strategic vision and rapid and steady high-quality development, especially in terms of industrial layout, technological innovation, and brand development. She introduced the overall situation, development status, and editorial philosophy of Life Times newspaper, emphasizing the important role of media in industry development. Mainstream media such as Life Times have the responsibility and obligation to provide reliable nutrition and health information and industry development status for the public. President Wu stated that dietary nutrition is crucial for public health, and the public is extremely concerned about the "knowledge of eating". The "Life Times" newspaper pays great attention to and values the development of functional agriculture, and has repeatedly introduced the development of industries and health knowledge related to "selenium enrichment" to readers. Domestic and foreign nutrition experts have also interpreted it in the "Life Times". She hopes to collaborate with more companies like Zhongzhi Group to convey the concept of life and health, enhance national health literacy, and promote the development of the health industry.

Counselor Mao Guangxiang welcomed and thanked Director Wu and his delegation for their visit. He fully affirmed the editorial philosophy of Life Times and its role in promoting public health. He pointed out that selenium rich functional agriculture is a high-quality industry recommended by the Anhui Provincial Government Counselor's Office to the provincial government for development, which benefits the country and the people. Anhui Zhongzhi Group has established a cooperative relationship with Life Times since 2018. With the guidance and support of Life Times, a series of activities have been carried out nationwide, achieving good social results. He hopes that both sides can find a point of convergence, carry out deeper cooperation, promote selenium culture, tell good stories about selenium, develop the selenium industry, assist in rural revitalization and the construction of a healthy China, and continue to meet the people's aspirations for a better life.
Both sides had in-depth communication and discussions, and reached a consensus on cooperation in promoting the development of functional agriculture industry, popularizing health knowledge, and enhancing national health literacy.

Anhui Zhongzhi Soil Research Institute Group is a full industry chain service provider for functional agriculture, adhering to the corporate mission of benefiting food consumers, planning for farmers, and fulfilling national responsibilities. With a series of functional agricultural products covering the nutritional needs of the entire life cycle, we strive to become experts in functional agricultural food for the people. And through the leading and demonstrative role of the entire industry chain, we will work together with upstream and downstream enterprises in the industry chain to promote common development, assist more regions in developing functional agriculture, support agriculture, and jointly promote industrial upgrading and development.

On the road of health communication, there are always some enterprises and groups that bravely take on the role of explorers and pioneers in health communication. Over the past decade, Zhongzhi Group has collaborated with authoritative institutions, media, and experts to carry out science popularization and health education on selenium rich functional agriculture industry, covering more than 30 provinces, cities, and regions across the country. I believe that this cooperation with People's Daily and Life Times will be a perfect combination of brand and value, and will contribute greater strength to the construction of a healthy China and rural revitalization.